Having established this, I must now try something more difficult. I must try to explain the New Aesthetic to a wondering mankind. Everybody who attempts this seems to hope and feel that the New Aesthetic must be a private solution to their own personal creative problems. Well, I myself don’t believe that. As a creative who mostly types a lot of words in a row, I have some other personal creative problems. I do think the New Aesthetic offers solutions to some of London’s modern problems. That would be a big deal in itself.